Public Relation And Communication Samples †MyAssignmenthelp.com

Question: Discuss about the Public Relation And Communication. Answer: Highlights Public relation is an integral communication strategy that is instrumental in building a beneficial relationship between an organization and its publics. In other words, it is the process of communication that is executed by organization to communicate with its target audience by and through a medium (Grunig, 2013). Public relation is a persuasive business strategy to influence a group of target audience that is usually in the domain out of the manipulation, to promote an ideology and support it with validation with indirect promotion of any product. Public relation is an unpaid, unearned and credible form of advertising and is relatively different from the usual advertising activities. The sole purpose of Public Relation is to build trust and confidence of the publics by using well-framed language to manipulate and take control of situation in which an organization is publicly censured or its reputation being at stake. Public Relation uses media as the mediator, where media plays and controls the final account. Public Relation uses the informal techniques of accountability by informing or publishing articles that are of public interest or concern Public relation is a pre-organized strategy to consolidate the foundation or the reputation of any organization, brand or a product, with indirect means of advertising and selling. The tools to perform a PR activity are through press conference, meetings, newsletters, public events, social blogs, conventions and many more. PR activities are usually assigned to a person who has excellent skills in communication like verbal and writing with special ability to handle crisis and work under pressure. References Grunig, J. E. (Ed.). (2013).Excellence in public relations and communication management. Routledge.